Pop-Tarts and Tajin Announce Limited Edition Collab ‘Crazy Bueno’

Iconic toaster pastry brand Pop-Tarts is teaming with Tajin, on an unlikely mash-up. The collaboration will bring the flavors of fruity and sweet Pop-Tarts together with tangy and spicy Tajin to create ‘Crazy Bueno’, a limited-edition offering for fans. 

The specially branded kit will include Frosted Strawberry, Frosted Wild Berry and Peach Cobbler Pop-Tarts with Tajín’s iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce. 

Packaged in a choose-your-own-culinary-adventure of flavors, fans can either pair at random or follow the included flavor descriptions. For example, Lemon Crème Pie Pop-Tarts sprinkled with Clásico Seasoning creates a mild chili and lime compliment to the sweet and citrusy toaster pastry.

“With fall upon us, Pop-Tarts is a warm and new way to experience this universal product,” says Javier Leyva, Director of Tajín USA. “Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts’ fruit flavored filling, frosting and flaky crust.”

If you’re interested in spicing up your sweetness with the limited-edition Pop-Tarts X Tajin kit, it will be available for purchase exclusively through the Pop-Tarts Instagram store (@poptartsus) and kelloggstore.com/pop-tarts-tajin, with limited quantities dropping Tuesday, October 25 through Thursday, October 27 at 12PM ET for $10.00 while supplies last.