Plant-Based McDonald’s Dupe Launches Potato Ice Cream With Mike Tyson Complete With Chocolate ‘Ear’
Plant-based Mickey D’s doppelganger Mr. Charlie’s Told Me So is celebrating the third anniversary of its flagship restaurant with the launch of Mr. Fluff-Head, a new ice cream in partnership with Mike Tyson.
The innovative plant-based treat is made from potatoes, blended with strawberry drizzle drops, and topped with Tyson’s Mike Bites chocolate “ear” (a humorous nod to the boxing legend’s notorious bout with Evander Holyfield).
Tyson pulled up during the celebration to shake hands and kiss babies. It included an exclusive Tyson x Mr. Charlie’s merchandise drop and free ice cream was given to everyone who made a purchase. Mr. Fluff-Head ice cream is regularly priced at $5.99.
“Mr. Charlie’s is all about flipping the script — whether it’s on fast food, second chances, or what people expect from plant-based eating,” Tyson said in a release. “I’ve been passionate about plant-based living for years, and bringing ‘Mike’s Bites’ to this launch is the perfect way to celebrate a brand that’s all about doing things different.”
Taylor McKinnon, co-founder of Mr. Charlie’s TMS, said, “Mr. Fluff-Head is the kind of innovative product we stand for: big on flavor, better for you, and made with real ingredients. We’re talking about ice cream made from cassava! The journey with Mr. Charlie’s has always been about creating moments; things that make people stop, smile and rethink what they thought they knew. This drop is one of those moments. And with Mike on board, we’re taking this celebration and product launch to a whole new level.”
Mr. Charlie’s Told Me So has locations in Los Angeles, San Francisco, and Australia.
