New Reese’s Chocolate Lava Big Cup Erupts With Decadent Flavor
Reese’s is back at it again, pushing boundaries with its latest creation: the Reese’s Chocolate Lava Big Cup. This new addition is all about indulgence, delivering an extra layer of rich, gooey chocolate filling that takes the classic Reese’s experience to another level of snacking.
Following the success of the Reese’s Caramel Big Cup, the Chocolate Lava Big Cup adds a new twist, capturing the essence of a chocolate lava cake with a molten center that pairs perfectly with Reese’s signature chocolate and peanut butter combo.
To mark the launch, Reese’s introduced Mt. Reese’s—a CGI creation featuring a chocolate and peanut butter lava volcano. This virtual spectacle set against Mount Rainier is designed to highlight the decadence of the new Big Cup and generate buzz on social media.
Available in both standard and king sizes, Reese’s Chocolate Lava Big Cup is now available at retailers nationwide. Fans can follow @reeses on social media to catch a glimpse of Mt. Reese’s and stay updated on this latest addition to the Reese’s lineup.
