Mountain Dew’s ‘Kickstart’ Aims to Become New Healthier Breakfast Alternative

Have you ever received judging looks from co-workers for chugging a neon green bottle of Mountain Dew at 8 in the morning? Well fear no more dewheads, PepsiCo Inc. has developed a breakfast beverage claiming the same great taste as Mountain Dew but with a whopping 5% juice, Vitamins B and C, plus an extra dose of caffeine. That’s “5% juice,” folks. The name of this new drink hitting shelves this month: Kickstart.

Kickstart will come in flavors such as “energizing orange citrus” and “energizing fruit punch.” The new breakfast soda is designed for fans hoping to find a new alternative to their standard morning fare.

In a world infamously known for loving energy drinks with enough caffeine to cause heart palpitations and diabetic levels of sugar, Kickstart aims to separate itself by being the opposite with nearly half the caffeine as traditional energy drinks and artificial sweeteners. With a predicted decline in beverage sales over the next year for similar categories, maybe Mountain Dew’s latest drink with be enough to “Kickstart” a new wave of fans.

H/T + PicThx Biz Insider