MillerCoors Debuts Unexpected New Beer with 6.9% ABV and Notes of Bourbon
Looking to appeal to 20-something males, MillerCoors is rolling out a very ambitious new brew. Dubbed “Fortune,” their latest offering packs 6.9 percent ABV — almost a full percentage above Bud Light Platinum and Budweiser Black Crown and over 2 percent more than a standard PBR. Supposedly, Fortune features a malty, complex flavor with subtle notes of bourbon. Yes, bourbon in your MillerCoors beer.
Sounds ambitious? The brand takes it a step further by decking out their bottles with a jet black look, a playful Heads & Tails cap and a sleek Ace of Spades icon. A high ABV and notes of bourbon flavor? Check. Craft beer-esque packaging? Check. We see what you did there MillerCoors.
To top it off (yes, we went there), Miller Coors plans on asking bars and vendors to serve the beer in a rocks glass versus the standard pint glass. If you’re looking for this new stuff at a store, you’ll likely shell out $6.99 for a six-pack.
For those readers in Los Angeles, you have a chance to checkout Miller Fortune at its Los Angeles launch party happening this Friday, February 7th @ The Vault. Powered by Power 106 and DJ Felli Fel, the launch event is to include the first West Coast tasting of Miller Fortune, Custom Blackberry Fortune Cookies (see FOODBEAST Instagram), VIP Casino & Raffle, Power 106 Valentine’s Crush Ticket Giveaway, and of course Miller Burlesque Dancers and Fortune Girls.
801 S. Hill St.
Los Angeles, CA 90014
9 PM – Close
