If there's one game we all know how to play, is Pong. Using a giant digital billboard and app-free geolocation technology, players in Stockholm, Sweden can play on the big screen via their smartphones for a chance to win McDonald's goodies.
The process is pretty simple, step up to the reachable play area, get your pong on, and if you last for more than 30 seconds, you win McDonald's coupons.
Adweek noted that DDB Stockholm was the agency behind this latest interactive McDonald's billboard. Stockholm has the interactive covered, I'd love for one of these in Times Square!
