This Might Be McDonald’s Brand New Slogan

It seems like the days of McDonald’s popular slogan, “I’m Lovin’ It.” might soon be a thing of a past. The fast food burger company has filed to trademark an updated slogan:

The Simpler the Better.

According to Fortune, McDonald’s has been working on streamlining their burger-making process to get customers their food quicker using simpler ingredients.

Sure, just because they filed for the tagline, it doesn’t mean they’ll actually end up using it. It does, however, kind of fit with McDonald’s CEO Steve Easterbrook’s new direction for the burger chain.

Hopefully, it remains unchanged. We’ve grown attached to Lovin’ It.

We talk about it more on this week’s Katchup.