Serving All-Day Breakfast Just Paid Off BIG TIME For McDonald’s, Here’s Why

McDonald’s started the financial year at a low, but ever since the fast food company began to serve all-day breakfast, things appear to have turned around. At least, for now. NRN reports that the all-day breakfast addition to the burger chain has brought in new customers and boosted lunchtime sales.

According to NPD Firm, a market research group, there has been a “sizable lift” in breakfast ordered throughout the day. An analysis of 27,000 customer recipeits showed that 61 percent of McDonald’s guests who bought breakfast for lunch also added non-breakfast items to their orders.

No longer restricted to a 10:30am window for breakfast, customers are now showing up at all times of their day to get their Egg McMuffin or biscuit fix.

While the company still hasn’t released the entire breakfast menu, here’s hoping this success will open more doors for that opportunity. We gotta get our lunchtime McGriddle fix.

UPDATE: McDonald’s also shot over an infographic that gives us an idea of what folks are ordering with their breakfast items.