Serving All-Day Breakfast Just Paid Off BIG TIME For McDonald’s, Here’s Why

McD-Allday-Break

McDonald’s started the financial year at a low, but ever since the fast food company began to serve all-day breakfast, things appear to have turned around. At least, for now. NRN reports that the all-day breakfast addition to the burger chain has brought in new customers and boosted lunchtime sales.

According to NPD Firm, a market research group, there has been a “sizable lift” in breakfast ordered throughout the day. An analysis of 27,000 customer recipeits showed that 61 percent of McDonald’s guests who bought breakfast for lunch also added non-breakfast items to their orders.

No longer restricted to a 10:30am window for breakfast, customers are now showing up at all times of their day to get their Egg McMuffin or biscuit fix.

While the company still hasn’t released the entire breakfast menu, here’s hoping this success will open more doors for that opportunity. We gotta get our lunchtime McGriddle fix.

UPDATE: McDonald’s also shot over an infographic that gives us an idea of what folks are ordering with their breakfast items.

McD-breakgraph

More content

Products
Buldak Mac And Cheese Is Officially Here
Samyang Foods, the company behind the super-spicy, viral hit, Buldak ramen, is bringing its signature heat to America’s most beloved noodle dish: mac and cheese. …
,
CultureEating Out
Chipotle CEO Says Customers Should ‘Just Ask’ For Bigger Portions
From teasing a happy hour concept and launching its first-ever protein menu to the recent backlash surrounding six-figure customers, Chipotle has had an interesting four…
,
CultureEating Out
McDonald’s New Zealand Just Dropped A ‘McMullet’ Burger
A mullet and a cheeseburger aren’t two things you normally think of together, but that’ll change if McDonald’s New Zealand has its way. The chain…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox