With Thanksgiving around the corner, it only makes sense that Wild Turkey Bourbon is looking to spread goodwill and capitalize on their fowl name.
The brand recently teamed with Matthew McConaughey to donate 4,500 turkeys to the residents of the distillery's hometown of Lawrenceburg, KY — the donation included giving more than 500 turkeys to the local food pantry. Along with a team of more than 250 Wild Turkey volunteers, the Academy Award-winning actor surprised Lawrenceburg residents by showing up on their doorsteps with turkeys generously donated by Butterball.
McConaughey, who serves as the brand's Creative Director, celebrated his 48th birthday with 250 Wild Turkey volunteers by making an appearance at the Wild Turkey Distillery before he, Master Distillers Jimmy and Eddie Russell, and volunteers set out to give back.
"In one of our very first conversations, Master Distillers Jimmy and Eddie Russell told me that the town of Lawrenceburg is what keeps the Wild Turkey family running," says McConaughey. "The support system in this community is amazing – in one form or another, everyone has some kind of relationship with Wild Turkey – and that's why we were so grateful to have the resources to give back and say thanks to Lawrenceburg residents. We thought, let's give everyone a turkey, one less thing for them to worry about this season."
In addition to the deliveries in Lawrenceburg, Wild Turkey has also made a donation equaling 50,000 Thanksgiving meals to the anti-hunger organization Share Our Strength to help families in need across the country. Wild Turkey is encouraging fans to join them in their Friendsgiving to End Hunger campaign to support those who could use a hand this holiday. Fans can host a Friendsgiving fundraiser in their own hometown or make a donation to support Share Our Strength's work to end hunger in America.