Jones Soda Goes Diet – Launches ‘Stripped’ Soda and Sparkling Water

While wandering ExpoWest this year, we spotted a friendly site at one of the booths: Jones Soda. As a kid, we remember Jones as a rare find in the occasional convenience store. Now, they’re sold practically everywhere. It looks like the soda brand will be adding two new varieties to their line: Jones Stripped and Jones Sparkling Water.

Stripped will feature all the aesthetics that make Jones so widely popular: the colorful labeling, random hipster photographs and colorful soda (though the Stripped line is clear). However, the new soda will boast only 30 calories compared to its original counterpart. Made with natural sweeteners, Stripped will be available in Orange Mango, Lemon Lime, Green Apple, Cherry, Chipotle Pineapple and Huckleberry.

Jones will also debut a new sparkling water. It will be available in Strawberry Lime, Fufu Berry, Green Apple and Berry Lemonade. The water is said to be made with natural flavors, zero grams of sugar and will carry zero calories.

The sparkling water is currently being tested at select Target locations in 8-ounce cans, but will soon see a wider release.