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UNDEFEATED Releases A Whiskey Collab

Photo: UNDEFEATED

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Sneakerheads and whiskey enthusiasts have a lot more in common than some might think. They both covet deadstock or limited-editions. They both take pride in showing off their collections. And they both love talking about the classics. So, when Wolves, a luxury California single malt whiskey brand, announced a new collab with UNDEFEATED, it made total sense.

This release includes limited-run California heritage whiskey and style staples inspired by the two brands. Wolves x UNDEFEATED include a plush Post Work-Out Robe, a Cut-Off Raglan Crewneck, a 6-Panel Chino Twill Hat, and a Whiskey & Water Bottle.

“After a successful Wolves x UNDEFEATED collaboration at the end of 2022, we’re excited to partner again on another collection that emulates both brands' identities,” said James Bond, Partner and Creative at Wolves x UNDEFEATED. “Each piece reflects our shared commitment to quality, craftsmanship and design while also converging to create a lifestyle experience our communities will covet.”

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“Working under a shared ethos, we had the vision to push boundaries,” Wolves President Jennifer Marks added. “We’ve crafted a six-year-old, 106-proof American Single Malt that was recently designated as collectors’ status. It’s a one-of-a-kind custom liquid that cannot be replicated, even by us.”

The Wolves x UNDEFEATED is available now.