Next year, expect more and more spirits to go completely plastic-free as many companies are transitioning to sustainable paper spirit bottles.
Diageo, the makers of Johnnie Walker, Smirnoff and Guinness have just announced that they've created the first-ever 100% plastic-free paper bottle to house spirits.
The new bottle is made from sustainably sourced wood and will make its inaugural debut with Johnnie Walker Scotch Whisky in the early half of 2021.
This launch coincides with Diageo's new partnership with venture management company Pilot Lite to launch a new sustainable packaging technology company called Pulpex Limited.
These new Pulpex bottles boast 'first-of-its-kind' scalability that's designed to be 100% plastic-free and fully recyclable. Pulpex Limited will also kick off a partnership consortium of fast-moving consumer goods companies that include Unilever and PepsiCo. These companies are also expected to launch their own branded paper bottles based off Pulpex's designs and tech.