IHOP Finally Reveals Why They’re Changing Their Name to IHOB

Last week, the world was curious why IHOP suddenly decide to rebrand themselves as IHOB.

The International House of Pancakes has been around since 1958, best known for slingin’ short stacks and serving sausage links that leave Denny’s sweating.

Photo: IHOB

While some naturally assumed the “B” will stand for breakfast, IHOP announced this morning that it’s something a little different from what most were expecting. In a tweet, the American breakfast chain revealed that they will begin focusing on their burgers — specifically, a new burger lineup.

Needless to say, fans of the original name were ready to roast.

Even celebrity Chrissy Teigen joined in:

Thankfully, the name change is definitely not permanent.

IHOP president Danrren Relelez told CNNMoney that the change was to convey that the brand wants to begin taking burgers as seriously as pancakes, but they’ll still remain IHOP.

In the meantime, IHOB’s new burger lineup includes the Big Brunch, Cowboy BBQ, Jalapeño Kick, Mushroom & Swiss, The Classic, The Classic with Bacon, and the Mega Monster.

Despite the overall backlash, I have to commend IHOP for shooting their shot with this, though temporary, name change. They have to know they would have gotten flack for it right?

More content

Eating OutPartners
El Pollo Loco Rolls Out First-Ever Food Truck With New Cheesy Quesadillas
El Pollo Loco is hitting the streets with its first-ever food truck—and it’s all about quesadillas. Starting Thursday, June 26, fans can try two new…
,
Eating Out
Get Ready: Bottomless Apps Are Coming To Buffalo Wild Wings
When food goes bottomless, the place serving it instantly earns a spot on your must-revisit list. Buffalo Wild Wings just gave you a reason to…
,
Eating Out
KFC’s Saucy Gets Spicy With New Sweet & Smoky Wrap
KFC’s chicken tenders outpost Saucy is getting spicy with a new menu item, the Chick’ito BBQ wrap.  Picture crispy chicken tenders wrapped in a warm…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox