Hardee’s: Appoints SI Swimsuit Model Julie Henderson as Latest Spokesperson

Both CKE backed brands Carl’s Jr. and Hardee’s know how to pick their spokesmodels…that’s for sure. In an effort to keep momentum rolling on their latest Texas Toast Bacon Cheese Thickburger, Hardee’s brand has enlisted the good looks of the “authentic Texan,” Ms. Julie Henderson. The Sports Illustrated swimsuit model shows the audience how to eat a sandwich with the girth and attitude of the one she has between her hands. Job well done Hardee’s, I’m now hungry…and horny.

One of Julie Henderson x Hardee’s ad spots:

Behind the scenes of the same spot: