Gotham Greens and the Grateful Dead Collab for Sustainability and Plant-Based Eating
Legendary hippie-era rock band Grateful Dead have partnered with indoor farming company Gotham Greens on a limited-edition lettuce medley.
Using Gotham Greens’ best-selling Gourmet Medley lettuce mix, Deadheads and non-Deadheads alike can enjoy Grateful Greens, a custom-packaged offering that features the band’s iconic Dancing Bears.
The collaboration is rooted in a shared commitment to sustainability, community and plant-based eating. Hoping to expand the experience, it also includes a scannable QR-code which unlocks a Grateful Dead playlist to enjoy while preparing a meal.
“Over the years, what has really stuck with me is not only the music itself but also the monumental cultural impact of the Grateful Dead community,” said Viraj Puri, Co-Founder and CEO of Gotham Greens. “Alongside Gotham Greens’ core commitment to the highest standards of sustainability, cultivating a meaningful community is equally important to us at every level of our company. As we celebrate our continued growth nationwide, it’s the perfect time to highlight our commitment to growing plants that make our consumers excited to introduce more greens into their diets and underscores our deep commitment to the communities we are a part of. Partnering with the Grateful Dead is not only incredible on a personal level but really speaks to our collective passion for preserving the earth and bringing joy back to cooking and eating plants.”
Further cementing their commitment, for every pack sold, Gotham Greens and the Grateful Dead are planting trees in partnership with Forest Nation, a for-profit sustainable business with a focus on reforestation.
“Eating your greens has never felt so great,” said David Lemieux, the Grateful Dead’s Archivist and Legacy Manager. “It’s not always possible to ‘think globally, act locally’— but Gotham Greens puts this into action. I love that they grow healthy food near you in incredibly sustainable ways, so the greens don’t have to travel far to get to your plate. Just as the Grateful Dead changed so much of how things were done within the music industry, Gotham Greens is an innovator, too, in making local food possible on a grand scale.”
Grateful Greens can be found at grocery stores nationwide through September 2022.
