Fluffy Just Launched His Own Tequila

Gabriel “Fluffy” Iglesias is entering the spirits industry with a “little fine” tequila. The legendary stand-up comic has teamed with Next Century Spirits to launch Pocho Fino Tequila.

Described as a “Mexican-American” tequila, the portfolio’s initial rollout includes a Blanco and two flavored expressions, Mexican Candy and Grilled Pineapple.

The blanco balances sweet cooked agave with citrus, tropical fruit, and a hint of black pepper. Mexican Candy features flavors of candied watermelon, fresh lime and jalapeño. Lastly, Grilled Pineapple highlights caramelized grilled pineapple, hickory smoke and agave.

Rooted in the heart of Mexico’s Tequila region and brought to life in the United States, Pocho Fino is inspired by culture and the joy of coming together.

“As a proud Mexican-American, I wanted to make a tequila that celebrates both my roots,” said Iglesias. “When creating Pocho Fino Tequila, it was important to me that the tequila is approachable, full of flavor and fancy enough for a fine glass, or casual enough to drink out of a plastic cup. That’s what makes it my kind of tequila.” 

Featured on every Pocho Fino bottle, is a tribute to Risa and Vinnie, Iglesias’ beloved dogs who have passed.

“Next Century Spirits is proud to partner with Gabriel Iglesias to debut Pocho Fino Tequila, the first tequila in our award-winning portfolio,” said Next Century Spirits Co-CEO Anthony Moniello. “This is not another celebrity spirits launch, it’s a passion project for all of us that has been years in the making. Rooted in heritage, storytelling and Gabriel’s deep connection to his fans, Pocho Fino Tequila is crafted to honor tradition while delivering exceptional quality in every bottle – a brand we are all incredibly proud of.”

Pocho Fino Tequila is available now in 375ml and 750ml bottles for $17.99 and $29.99, respectively.