The battle of the United States' iconic burger chains just got a new king of the hill.

In the annual EquiTrend study conducted by the Harris Poll, Five Guys topped In-N-Out for the first time to claim the title of America's top burger brand, according to AOL. The study had respondents rate each brand on familiarity, quality, and likeliness to purchase, placing Five Guys in the number one spot with In-N-Out dropping to second.

One of the big reasons Five Guys was able to rank higher than In-N-Out was that familiarity category, with the percentage of consumers familiar with Five Guys jumping up 20 percentage points over the past four years. As the chain has expanded to currently include over 1,500 locations nationwide, it's no wonder more people are now familiar with it.

While Five Guys and In-N-Out both serve simple burgers-and-fries menus, what differentiates Five Guys is the ability to customize with a wide variety of toppings and their overloading on the fries orders (and their fries are pretty bomb, to be honest). Maybe that also gave Five Guys an edge over the iconic In-N-Out.

Still, both are amazing burger joints, regardless of ranking. Comparing Five Guys to In-N-Out is like comparing the Warriors and Spurs for the best basketball team in the country: it's really hard to pick a clear winner.