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Heineken Teams With Uber and Evite For "Drink OR Drive" Campaign And Incentives

With Thanksgiving this week, the holiday season is now in full swing and that means parties, drinking, and cheer. However, with good times comes the question, "How are we getting home?"

Heineken recently announced its "Drink OR Drive" campaign where they teamed with Uber and digital invitation platform Evite to provide discounted rides. Now through January 3, 2018, consumers aged 21+ in 11 cities can decide early on via Evite whether they will be drinking or driving at holiday events.

According to a global study by Heineken, 77% of respondents think there are circumstances where it is acceptable to drink and drive, while 49% get 'caught up having fun' and find it hard to plan ahead. Through this new partnership, the beer brand is encouraging everyone to plan ahead so that they can enjoy the holiday season more safely and responsibly.

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"The 'Drink OR Drive' campaign aims to influence more responsible decision-making. This isn't about discouraging drinking – it's about rewarding people who are making responsible decisions early on about whether they will be drinking or driving during festivities," said Stephanie Johnston, Director of Corporate Social Responsibility at Heineken USA, via a statement. "That's why Heineken is offering Uber discount codes as a reward to consumers who make either choice. As long as you pick either drinking or driving - never both - you deserve to be rewarded."

So, whether you're planning your next fete or heading to one, be sure to be safe and drink responsibly.