Ditch Situationships—Sweethearts Candy Brings Back ‘Commitment Hearts’ for Valentine’s Day
Gone are the good old days my mom loves to remind me of, when “dating back in the day” was more organic and the goal was to end up in a monogamous relationship. Back then, there were fewer casual hookups compared to today’s modern dating scene, where people often have rosters of potential partners, most likely found through apps like Hinge, Tinder, Bumble, Grindr, Coffee Meets Bagel, and Raya—did I miss any?
According to Sweethearts (the OG Valentine’s Day candy), 83% of younger Americans have moved past the blurry “situationships” that Sweethearts cheekily celebrated with last year’s limited-edition “Situationship Boxes.” I beg to differ with their dating forecast, but that’s a conversation for another time.
This year, Sweethearts is once again tapping into current dating trends with conversation hearts that say exactly what they mean, thanks to scannable AI technology. Consumers can scan the actual Sweethearts candies via sweetheartscandies.com to access services like moving trucks, marriage licenses, and even matching heart-shaped headstones for couples who want to take their love to the next level—or even to the grave.
Sweethearts is embracing artificial intelligence by making its candy hearts scannable with mobile devices. Messages like “MOVE IN?”, “MARRY ME,” and “4EVER EVER?” lead users to websites where they can book a move through Piece of Cake Moving & Storage, get married online via Courtly, or even purchase heart-shaped headstones for those who truly mean “’til death do us part.”
According to Sweethearts, in 2025, both Gen Z and millennials are expected to reach key relationship milestones, such as committing to a serious relationship (39%) or falling in love for the first or final time (34%). Only time will tell if this OG candy brand is on point, but in the meantime, I can’t hate on this innovative approach.
To take part, consumers just need to buy a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.
