#Dinnercam is a Portable Lighting Studio Just for Food

If you’re exasperated every time someone snaps a photo of their brunch and asks you if Valencia makes their Eggs Benedict look “soft,” we’re afraid we have no good news for you.

Looking to capitalize on social media’s love for #food and #filters, a South African company designed a #dinnercam (the hashtag is part of the name) as a portable lighting studio for people who want to take better photos of their food.

The device is housed at El Burro, a restaurant in Cape Town where diners can use it upon request. You place your meal in the portable light studio, choose your lighting options (which range from bright to purple), and snap your photo. The company behind the device, MWEB, encourages patrons to share the photos online with the #dinnergram hashtag in order to get a free print photo in return.

The machine, “designed to take social media food shots to the next level” will no doubt earn the scorn/intrigue of many.