Del Taco ‘Buck & Under’ Menu Rivals McDonald’s Dollar Menu
According to sources, Del Taco is rolling out with an entire line of munchies new items in an attempt to “redefine how potential and new and current customers view its products and service experience.” The additions are set to debut tomorrow, April 24, and will be featured under a “Buck & Under” category rivaling McDonald’s Dollar Menu.
The Buck & Under menu will feature 11 tacos, burritos and drinks offered at 50¢, 75¢ and $1. Expect to see the new Crunchy Chipotle Beef Taco, Mini Chedder and Mini Bacon Quesadilla, along with the Value Bean & Cheese Burrito, Jacked Up Value Bean & Cheese Burrito with Rice, Grilled Chicken Taco, ½-Pound Bean & Cheese Burrito, Double Beef Classic Taco, Real Strawberry Lemonade with real strawberry slices and Medium Size Brewed Ice Tea. Whew.
“While the rest of the QSR category is focused at $1 price points for value menus, Del Taco will differentiate with prices like 50¢, 75¢ and $1,” toutes John Cappasola, Del Taco’s Executive Vice President and Chief Brand Officer. “Paired with our fresh ingredients and made-to order-approach, the New Buck & Under menu is a great representation of the superior quality and value that our brand can offer.”
Peep the mini cheese quesadilla and the Jacked-Up bean, rice & cheese burrito below.
