Chili’s Just Dropped $1 Million To Make Their Buns Look Better On Instagram

Everything we eat ends up on Instagram, or Snapchat, or whatever social media app occupies our day. Chili’s knew this and decided its burgers weren’t photogenic enough for dope social media posts.

ABC News reported that the popular sit-down restaurant spent over $750,000 last year for an egg wash that makes their burger buns glisten like more than Shaq’s face at the free-throw line. Thanks to that small change, their burgers are a lot more camera phone friendly and won’t look like your usual, boring burger.

This idea is being attributed to a firm called Continuum, who said it would be a good idea to cater to a new age of social media savvy customers. Now when Chili’s looks at its dishes, it starting to consider whether it looks “shareable” or not.

Chili’s said it doesn’t want to alienate its old school customers, but it’s not a bad idea to consider little things like glistening up its buns.

It’s definitely not a bad idea, but if they really want customer photos to come out better, they should probably ditch the dim lighting.