Burger King: Enters Microwave Food Market

Looks like the King has been working on a licensing agreement with ConAgra Foods Lamb Weston where Lamb Weston will introduce a line of “crispy and flavorful” microwaveable Burger King branded products. This fall, select retailers will be stocking these new products which begins with King Krinkz^TM, a package of seasoned crinkle-cut fries and King Kolossalz^TM (extra-large fries) and seasoned potato wedges titled King Wedgez^TM. These new products will come in boxes that once microwaved, can have their tops ripped off and easily become transportable containers akin to the Burger King’s signature FRYPOD® container. (Thx QSRmag)