Bud Light Seltzer Debuts Cocktail-Inspired Flavors

Now that “we outside,” Bud Light Seltzer is getting the party started with its new limited-edition variety pack, the Bud Light Seltzer Cocktail Hour. 

These classic cocktail-inspired seltzers provide a twist on summer cocktail flavors including Tropical Punch, Lime Margarita, Watermelon Mojito and Strawberry Daiquiri.

“Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season,” said Andy Goeler, Vice President of Marketing, Bud Light.

The Bud Light Seltzer Cocktail Hour is available for purchase in 12 oz. slim can variety 12-packs. In line with the Bud Light Seltzer portfolio, the pack is made with pure cane sugar, natural flavors, contains 0 sugar and comes in at 100 calories and 5% ABV. 

In late May, Bud Light Seltzer is also changing things up in its Classic Variety pack with two new flavors: Watermelon and Tangerine.