AriZona Opens Immersive Factory Tour That’s Like A Real-Life Willy Wonka Factory

Ever wonder how America’s iconic $0.99 iced tea is made? AriZona Beverages is now taking you behind the scenes to show you.

The beverage brand, best known for its iced teas, has just opened AriZonaLand, an immersive factory tour experience. The guided tour offers visitors a combination of education, brand culture and refreshment on the 70 acre campus that’s also home to over one million square feet of manufacturing and warehousing space.

Described as a “Willy Wonka”-like tour, visitors can witness firsthand how AriZona’s beverages are made. In addition to showcasing the beverage-making process, the halls of AriZonaLand serve as a museum and gallery of the brand’s history, spanning over 30+ years.

“We’re incredibly excited to open the doors of AriZonaLand to the public,” said AriZona Beverages Chairman and Founder Don Vultaggio. “This facility is more than just a factory—it’s a celebration of our brand’s legacy and a testament of our commitment to quality beverages. We can’t wait to share the AriZona experience with our fans and the local community.”

From cherry blossom-adorned corridors to walls personally wallpapered by Vultaggio himself, the facility is a testament to the brand’s rich heritage and flair for innovation. Even some of the furnishings are crafted from reclaimed materials, including a stunning chandelier, made from an old bottling filler.

AriZonaLand is open to the public free of charge with reservations available via the company’s website.