If there was a channel that aired nothing but smoked meats 24/7, I'd watch it in a heartbeat. Looks like Arby's came pretty close to that dream when they aired a 13-hour TV spot promoting their Smokehouse Brisket Sandwich. The sandwich is made with smoked beef brisket, smoked gouda, a tangy smoked barbecue sauce (I'm sensing a theme here), mayo and fried onions.
The brisket is said to be slow-smoked for 13 hours long before hitting the bun, thus the 13-hour commercial. The spot ran May 24 on a station in Duluth, Minnesota, setting a Guinness World Record for the longest television commercial to ever air. For those who missed it, Arby's will air the incredibly long commercial online on May 28.
The Smokehouse Brisket Sandwich will be available for a limited time throughout May. Luckily, it doesn't look like you'll have to call in 13 hours ahead for your sandwich.