Nazi-chic is the use of Nazi-style imagery in clothing and pop-culture, especially when used for shock value rather than out of genuine sympathies with Nazism (thanks Wikipedia). Its popularity rose in the ‘70s among angry British punks, but it turns out the trend’s latest advocates are a little less concerned with politics and a little more concerned with how Hitler is just too freaking cute.

Yeah, you read that right. To some youths, Hitler can be counted among the likes of Hello Kitty, Mickey Mouse and Domo-kun.

According to CNN, Thai youth culture adopted Hitler as its mascot-du-jour mostly because he looked funny, with one of the most popular designs, which appeared on t-shirts and bags and even a statue, being that of a Nazi-fied Ronald McDonald, complete with that iconic, one-handed, Heil Hitler salute.

“It’s not that I like Hitler,” one Thai clothing store owner insisted. “But he looks funny and the shirts are very popular with young people.”

Oh of course. He looks funny. I see it now. With the mustache and the nose and the angry frowny face. Totally adorable. So fetch.

Ah, who am I kidding? Wtf?

H/T + PicThx CNN