Amarula Liqueur Is An Alcohol Company Donating Sales To Help Save African Elephants

(PRNewsfoto/Amarula)

Amarula, a South African cream liqueur, will donate $1 for every bottle sold in the United States to the non-profit organization, WildlifeDIRECT. The funds will support WildlifeDIRECT’s on-the-ground conservation efforts to protect African elephants.

The $1 donation per bottle component is one of many initiatives for the brand’s new global campaign, “Don’t Let Them Disappear,” which is aimed to raise awareness around the plight of the African elephant. The new campaign serves as a continuation of Amarula and WildlifeDIRECT’s ongoing partnership to help save African elephants.

Amarula and WildlifeDIRECT debuted the “Don’t Let Them Disappear” campaign on World Elephant Day (August 12), with an installation in NYC’s Union Square titled, “The Disappearing Elephant.” The public was invited to witness a life-sized ice sculpture of an African elephant melt in the summer heat, symbolizing the alarming rate at which the African elephant population is disappearing at the hands of poachers.

“We’re honored to continue partnering with WildlifeDIRECT on this crucially important initiative,” states JC Iglesias, Vice President of Marketing at Terlato Distell Artisan Spirits. “African elephants could literally disappear from the wild during our lifetime. We hope our efforts will help spread global awareness on the poaching crisis and have a significant impact on WildlifeDIRECT’s work to protect this keystone species.”

Amarula is the only cream liqueur which uses real Marula fruit as its base spirit, which are harvested from Marula trees that grow wild and uncultivated in the subequatorial regions of Africa — the only place on the entire planet where they grow. The trees bear their fruit just once a year at the end of Africa’s summer, where its scent attracts the elephants from the surrounding areas to come feast on the fruit.

More content

Eating Out
Taco Bell Goes All-In On Crispy Chicken
Taco Bell’s crispy chicken era is officially in full swing. Fresh off the viral success of their Crispy Chicken Nuggets, the chain is now going…
,
Eating Out
Wendy’s And Takis Team Up For Fiery ‘Fuego Meal’
Wendy’s is putting a sizzling spin on its classic Spicy Chicken Sandwich with the help of Takis. The two have fusion ha’d to create a…
,
Eating Out
SONIC And Grillo’s Debut Pickle-Themed Menu That Comes With A Side Of Dill-Scented Air
If you love pickles—like really love pickles—this one’s for you. SONIC Drive-In just linked up with cult-favorite Grillo’s Pickles to launch the Big Dill Meal,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox