When describing actor-comedian-chef-dad-dog dad Joel McHale to my mother, I called him the Where’s Waldo of America’s food entertainment industry. When describing him to my…
Following the recent revamp of Red Lobster’s menu, the young CEO, Damola Adamolekun, has announced three new spice options for its viral seafood boil. Customers…
Ferrero just went from candy king to breakfast boss. The European giant behind Nutella, Kinder, and Ferrero Rocher is officially acquiring WK Kellogg Co—the cereal…
We know food influencer Tini Younger’s receipes are hot, but the return of her spicy collab with Nestle Carnation Evaporated Milk just further proves that.…
The celebrity flex is nothing new. We’ve seen everything from bowling alleys in mansions to dealership-size car garages, and while it’s always impressive, it’s rarely…
Jack in the Box’s new Flavored Seasoned Curly Fries—specifically the Chili Crisp one, because the BBQ Potato Chip flavor didn’t come close—may be the best…
A new tequila brand is redefining the word “exclusive.” Called Tequila Purísima, it hails from Purísima del Rincón, Guanajuato, and breaks away from the celebrity-backed…
Words that come to mind when you think of Noma: next-level, cutting-edge, Michelin darling—descriptors earned from years atop “World’s Best” lists and for redefining modern…
Oreo is going back to blue(berry) this summer! The sandwich cookie band has announced that Blueberry Pie Cookies are making their comeback to the brand’s…
The SAFE Credit Union Performing Arts Center hosted chefs and restaurateurs from throughout California on June 25 for this year’s Michelin Guide announcement. There, Michelin…
Look alive Golden Arches fans! There’s more McValue for your McBuck at McDonald’s coming your way with a huge fan-favorite getting a national release. After…
The dynamic duo of Dunkin’ and Sabrina Carpenter is back with a refreshing summer treat, as they have announced their latest collaboration: Sabrina’s Strawberry Daydream…
It’s feeling like summer outside, and Dole has announced the answer to the heat: Dole Whip frozen desserts. Creamy with a smooth soft serve consistency,…
15 Outrageous Popcorn Buckets People Used For Cinemark’s ‘Bring Your Own Bucket’ Day
Photo: cinemark/X, formally known as Twitter
Movie theaters are sparing no expense to attract ticket buyers. While themed popcorn buckets have undoubtedly injected a dose of fun into the movie-going experience, Cinemark’s latest marketing tactic might be the smartest yet. On January 19, the theater chain held its first Bring Your Own Bucket (BYOB) campaign to celebrate National Popcorn Day. For just $5, people could bring a popcorn bucket from home and fill it up. The fun part is that any container could be used as a bucket, so long as it fit through the entrance and did not obstruct the view of the movie screen.
According to IndieWire, the campaign is one of four planned promotions by the National Association of Theater Owners (NATO) to increase ticket sales. The other three include “Sneak Peek Saturday” on April 19, which will preview footage and trailers from highly anticipated movies, “Date Night” on August 15, and “Family Day” on November 9. If the reaction to Cinemark’s BYOB day is any metric, NATO is onto something. People showed up with ridiculous containers of all shapes, sizes, and styles. Of course, we had to share some of our favorites.
Display mode
Photo: dark_mzikiy/Instagram
Stock Pot
This guy was one of several people who pulled up to Cinemark with heavy-duty stock pots. Along with offering copious space for kernels, this steely bucket is the perfect material for extra buttery drizzle, as evidenced by the smile on his face.
Photo: jennifermolina09/Instagram
Storage Containers
If “I am a growing boy” were a picture, this would be it. This cheery kid filled up not one, but three supersized storage containers.
Photo: gabyavelasquez/Instagram
Home Depot Bucket
Anyone who’s perused the stocked aisles of Home Depot is familiar with its massive branded buckets. I’m sure the home improvement retailer was imagining plaster more than popcorn when it created them, but as this moviegoer demonstrates, it’s as good a popcorn bucket as any.
Photo: nikban/Instagram
Dual Lowe's Buckets
Since we’re on the subject of home improvement retailers, this enthused woman upped the ante with two massive buckets from Lowe’s.
Photo: Mrs.halloweenie/Instagram
Witch's Cauldron
Cauldrons are usually for concocting potions or storing Halloween candy, but this guy has clearly fallen under the spell of Cinemark’s Bring Your Own Bucket day.
Photo: alynch86/Instagram
Lego Heads
Each passing day proves there are no limits to what you can do with Legos. Though these Lego heads were originally made to store pieces, Lego might want to consider making them official popcorn buckets.
Photo: beforethecoffin/Instagram
Urn
One thing’s for sure; if you give people carte blanche, they’ll certainly take advantage of it. This gothic popcorn gobbler brought a cremation urn for their bucket.
Photo: hanickmontanick/Instagram
Nightstand
Probably the wildest popcorn “bucket” of the bunch. Some braggy guy named Hanick walked into his local Cinemark with an actual nightstand with drawers. Just imagine the reaction of the staff from him rolling in with it on a dolly.
Photo: sambitchard/Instagram
Clear Backpack
While everyone brought handheld buckets, this guy took a more strategic approach. This clear backpack has straps, which frees up the hands to carry even more movie munchies.
Photo: atilto6080
Wheelbarrow
When it comes to going big or going home, this young popcorn lover nailed it.
Photo: starringrico/Instagram
Crockpot
Popcorn is the best when it’s fresh out of the popper. This guy peeped game and decided to bring his crock pot. Here’s to hoping Cinemark hooked him up with an outlet.
Photo: pwill/Instagram
Denim Jeans
This is the quirkiest bucket winner, hands down. One of the highlights of Cinemark’s BYOB campaign is that it allowed people to show off their humor and this popcorn bucket made of denim jeans definitely wins.
Photo: cinemark/Instagram
Duffle Bag
These duffle bag boys are locked and loaded for a great time. Based on the “Birdman hand rub” gesture that his friend is doing, they can’t wait to dig in.
Photo: cinemark/X, formally known as Twitter
Popcorn Machine
Definitely meta—it’s like breaking the fourth wall of snacking. Using a popcorn machine as the bucket takes “outside food” to a whole new, self-aware level of hilarity. That’s not just popcorn; that’s performance art.
Photo: cinemark/X, formally known as Twitter
Giant Ice Cream Cone
This joyful duo stole the scene with the one of most playful popcorn buckets on this list.