If you've been to Singapore or Malaysia in recent years, you've probably caught onto the hype that is IRVINS Salted Egg snacks. Started in 2015, the chip and snack company has already grown into an international phenomenon, with a presence already in six other countries, including the Philippines, Japan, and Thailand.

The snacks have been notoriously hard to bring into the US beforehand, with the best option involving smuggling them through customs in the past. Those trying to purchase them to bring back often had to wait in long lines or go home empty-handed after they sold out.

As of today, however, IRVINS Salted Egg are about to become a lot more accessible to US consumers, as they'll be launching in stores around the country.

Photo courtesy of IRVINS Salted Egg

For those unfamiliar with the concept of salted egg, salted egg yolks are a popular ingredient in Southeast Asia, often used as a condiment or in small amounts. IRVINS founder Irvin Gunawan expanded on that flavor at his Malaysian and Singaporean seafood restaurant in Singapore, serving salted egg chips as a side dish. The chips became immensely popular as a result, eventually blossoming into a full-on snack brand.

To start out, IRVINS will have a few varieties of chips up for sale in the US, while you'll still have to get the fish skins they're known for in the aforementioned way. The flavors they'll have include the Salted Egg Potato and Salted Egg Cassava in both regular and Hot Boom (aka spicy) flavors, as well as their standard-flavored Crunchy Roll. Each bag comes with a suggested retail price of $8.99.

View this post on Instagram

MAJOR EXCLUSIVE! Starting Feb 25th @bopomofocafe will be the ONLY place in the USA where you can buy @irvinsaltedegg chips!! The snack that ppl fly all the way to Singapore for and try to sneak back in suitcases will be at our cafe!! If you’ve never tried these chips your world is about to change! #iykyk ? Also mark you calendars for MARCH 7 for a special launch event we’re hosting! These chips WILL sellout so make sure you come through for this #DangerouslyAddictive snack with your fav BPMF drink! #irvins #saltedegg @irvinsaltedegg.usa

A post shared by bopomofo (@bopomofocafe) on Feb 21, 2020 at 12:58am PST

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