Someone Finally Put Marshmallow Crème In A Squeeze Tube

London dessert brand Chin Chin has spent years making a spectacle out of sweets. Now it’s putting one of its signature creations in a tube.

Meet Mello, a squeezable marshmallow crème that Chin Chin bills as the UK’s first shelf-stable version of its kind. Designed for everything from hot chocolate and coffee to matcha lattes and baked goods, it’s essentially a shortcut to making your desserts look like they came out of a pastry kitchen.

Chin Chin’s in-house pastry chefs make Mello in small batches at the brand’s Soho test kitchen. The marshmallow crème is vegetarian, dairy-free, and certified halal, and comes in a 175-gram (6.1-ounce) tube for £6.95.

The idea grew out of Chin Chin’s signature torched marshmallow hot chocolate and its experience piping marshmallow crème onto baked Alaskas at Selfridges.

“Our torched marshmallow hot chocolate was something people hadn’t seen before, and now it’s everywhere. We started piping marshmallow crème onto baked Alaskas at Selfridges and wondered, why can’t everyone do this at home? Two years later and we got it right. We’re excited to launch Mello in the same building where the idea started,” said Nyisha Weber, co-founder of Chin Chin.

Mello made its debut November 9 at a six-month pop-up inside Selfridges Foodhall, bringing the idea back to the very building where it began.

And because Chin Chin knows its way around a dessert menu, the pop-up also features Mello Hot Chocolate, S’mores Salted Butter Chocolate Pudding, and Mello-Mallo Fro-Yo.