George Clooney And Casamigos Crew Launch Non-Alcoholic Beer Brand
George Clooney has just announced his newest project… and it’s not a movie. He and his Casamigos crew (co-founders Rande Gerber and Mike Meldman) have teamed up again for Crazy Mountain, a non-alcoholic lager-style beer.
Each 12 oz can contains approximately 65 calories and currently comes in two varieties, Original and Lime. According to the brand, using its process means it doesn’t have to remove alcohol after brewing, thus maintaining its flavor.
“We wanted to create a beer that lets you enjoy the moment, as well as the morning after,” says lifestyle visionary Rande Gerber. “Something real, refreshing, and crafted for the way we actually live today.”
“We love beer, we just don’t always want the effects that come with it,” added Clooney.
Clooney is the latest celebrity to jump into the non-alcoholic beer game. Tom Holland released Bero in 2024, while Dwyane Wade helped launch Budweiser Zero. Meanwhile, Athletic Brewing Company counts investors like Lance Armstrong, former NFL star J. J. Watt, and chef David Chang among its backers.
Crazy Mountain will roll out across select U.S. markets in 2026.
