Uncrustables Is Making Its Full Lineup Fridge-Friendly
When we last reported on Uncrustables, we shared the news of its Burstin’ Blueberry flavor. And if you were excited about that, you’re gonna love the latest news coming down its peanut butter-stuffed pipeline.
This summer, waiting for your crustless sandwiches to thaw will be a thing of the past, because Uncrustables are being upgraded to fridge-friendly status. While you’re still be able to freeze the new Uncrustables, you’ll now be able to store them in the fridge for up to five days.
“By making our entire portfolio fridge-friendly, we’re eliminating thaw time so fans can enjoy the same Unbeatably Soft Bread and favorite flavors the moment they want a snack,” said Jessica Fair, Vice President, Marketing at The J.M. Smucker Co.
The upgrade includes its protein-boosted flavors, Up & Apple and Bright-Eyed Berry, which are now available. Look out for fridge-friendly Uncrustables in freezer sections nationwide at Kroger, Walmart, and Target this summer.
