Goldfish Is Kicking Off 2026 With New Flavors Like Zesty Ranch, Honey Mustard, And Hot Buffalo

Goldfish is kicking off 2026 and leaning harder into bold, playful snacking. The iconic cracker brand is expanding its lineup with new formats and flavors that feel louder and punchier, while still staying true to its fish-shaped roots.

Leading the rollout are Goldfish Seasoned Pretzels, launching in Honey Mustard and Hot Buffalo. The Honey Mustard flavor hits that sweet-and-savory balance with a zesty bite, while Hot Buffalo brings tangy heat in crunchy, bite-sized pretzel form.

The new seasoned pretzels hit shelves nationwide this January at retailers like Amazon, Target, and Walmart for $3.69 per 8-ounce bag. They’re baked, not fried, and clearly built for sharing, even if that sharing never happens.

Goldfish is also adding two more drops to keep snack aisles interesting: Zesty Ranch Flavored Crackers, packed with onion, garlic, and parsley, and a limited-edition Toy Story cheddar line featuring playful shapes inspired by Woody, Buzz Lightyear, and the Goldfish cracker itself. Taken together, it’s a clear signal that Goldfish isn’t just riding childhood memories, it’s actively expanding what everyday snacking can look like in 2026.