Jollibee Perfected The Burger On Their Own Terms
Jollibee—the global fast food giant already famous for crispy fried chicken and Filipino-style spaghetti—just did something major: they dropped three brand-new Certified Angus Beef® burgers. Yes, Certified Angus. Not your average drive-thru patty.
When Jollibee sent us a delivery of the new burger lineup at the Foodbeast office, nobody knew what to expect. But the moment the boxes opened, you could tell something was different. Folks were holding up the burgers mid-bite like, “Wait—this came from Jollibee?” The patties looked legit, wearing its glistening juiciness and aroma of freshly cooked beef like it was showing off. And you know what? Rightly so. Every bite was packed with texture and flavor, the kind you’d expect from a burger done right. Juicy and hearty, the patties had real heft, satisfying both in hand and even more so once you tasted them.
I tried all three. And I’ll be honest—I was expecting something passable. Maybe decent. After all, I know Jollibee for fried chicken first. But what I got was a solid burger that had no business being this substantial—especially at a starting price of just $5.99, when most competitors are out here charging more for less. This isn’t some sidekick situation playing second fiddle to the fried chicken. These burgers came to squabble for the spotlight.
After years of development, Jollibee got their new burgers right. And the process shows: they tested every possible cut and blend of beef, experimented with different cooking methods, sampled every cheese they could find to see how it melted, tried just about every bun out there, and reworked the ingredient stack until the flavor math clicked. That obsessive trial-and-error pays off the moment you bite in.
The outcome? A beefy, smash-seared triple-threat: the Angus Cheeseburger, the Angus Deluxe Burger, and the Angus Aloha Burger. Each starts with a quarter-pound handcrafted patty made from 100% Certified Angus Beef®, which is actually more selective than USDA Prime. This isn’t hype beef. It’s real deal, quality-checked, and cooked to order on butter-toasted buns. The Angus Cheeseburger keeps it classic with American cheese, pickles, red onions, ketchup, and Jollibee’s signature burger sauce. It’s simple. It’s nostalgic. And it works. The Deluxe ups the ante with lettuce and tomatoes for a little balance. But the scene-stealer? The Angus Aloha Burger—loaded with grilled pineapple, bacon, lettuce, and a tangy Aloha dressing. It’s sweet, savory, tropical chaos in the best way.
Jollibee has always been a unicorn the way you could get fried chicken, spaghetti, and a peach mango pie in one order. Now? Add a legit burger to the mix. Starting at $5.99 and available nationwide.
It’s clear Jollibee approached their quest for the ideal burger with intention. Not just adding another item, but creating a standout option. They stayed true to the process, and it paid off.
