WARHEADS’ New Candy Has An Explosive Fizzy Center

Prepare your taste buds for a ferocious flavor as Impact Confections launches its latest sensation: WARHEADS Atomic Fizz. This innovative candy enhances the legendary and nostalgic sour punch of WARHEADS Extreme Sour Hard Candy but adds a fizzy explosion right in the center. What does this mean for us? A multi-layered, explosive tasty experience.

The magic happens because of a combination of sodium bicarbonate and acid, which results in a burst of fizzy delight the moment it touches your mouth. This playful explosion captures the essence of WARHEADS, the iconic candy’s signature sour taste that makes anyone’s lips pucker.

To celebrate the Atomic Fizz launch, WARHEADS is upping the ante with a series of social media events. Fans will be treated to explosive videos of Wally, the beloved mascot known for his luscious sour-puckered lips and signature mushroom cloud hairdo. He’s hilariously “blown up” at key sales milestones of 250,000, 375,000, and 500,000 units. These videos are set to drop on Instagram and TikTok beginning April 25, which will most likely entertain and engage brand enthusiasts and new audiences alike.

“Our WARHEADS Atomic Fizz takes you from extreme sourness to an incredible fizz, making the tasting experience nothing short of an exciting journey,” explains Lindsay Karlin, Vice President of Marketing and Development. Dive into five sensational fizzy flavors: blue raspberry, watermelon, black cherry, green apple, and lemon, available in convenient 1.48-ounce reclosable containers.

Find WARHEADS Atomic Fizz at retailers nationwide and get ready to ignite your senses.