Reese’s Drops A PB&J Sandwich Kit For A Limited Time Only
On April Fool’s Day, Reese’s tricked fans by getting into the PB&J sandwich business. The next day, they revealed the real treat—Reese’s PB&J Big Cup. However, the response to the prank was so great that the candy brand decided to make it a reality.
Each PB&J sandwich kit includes Reese’s Chocolatey Bread, peanut butter, strawberry or grape spreads, and their PB&J Big Cups. Consumers can grab the kit at shop.hersheys.com—while supplies last.
Reese’s PB&J Big Cups take the taste of the signature sandwich and put it in a chocolate cup. Like in the aforementioned kit, Reese’s PB&J Big Cups come in both strawberry and grape flavors. Each pack contains just one flavor.
“Reese’s is all about having fun. Teasing the idea of us ‘getting into the sandwich business’ was a playful way to spark conversation,” said Melissa Blette, Senior Brand Manager at Reese’s. “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it!”
Reese’s PB&J Big Cups are now available at retailers nationwide for a limited time in standard, king, and snack size multipacks.
