Easter Candy-Stuffed Reese’s Peanut Butter Cups Are Part Of Hershey’s New Seasonal Line-Up

Hershey is hopping into Easter with a festive new twist on Reese’s Peanut Butter Cups. This seasonal treat comes packed with colorful, crunchy sprinkles shaped like bunnies, chicks, and eggs—making it a perfect addition to any Easter basket.

“From egg hunts to filling baskets or simply enjoying a sweet treat, Hershey has been a long-cherished part of Easter celebrations,” said Keely Johnson, senior associate manager for Easter Season at Hershey. “This year, we’re putting a fresh spin on our iconic offerings with a seasonal twist that celebrates the traditions and flavors of Easter.”

Now available at retailers nationwide, Hershey’s Easter lineup doesn’t stop at Reese’s. Look out for bunny-shaped Kit Kats and Twizzlers, plus returning favorites like Cadbury Royal Dark Eggs and Jolly Rancher Gummies.