KIND Snacks Is Rallying Behind The New ‘Bed Rot’ Self Care Trend

Self-care comes in many forms–including ‘bed rotting’. And KIND Snacks wants you to embrace yourself… and the rot.

KIND has partnered with Ciara Miller and Amanda Batula from Bravo’s “Summer House”, self-proclaimed “Queens of Bed Rotting,” to encourage you some quality time to bed rot.

For those who like to bed rot in style, KIND is launching the KINDest Bed Rotting Essentials Kits ($39.99). It includes an ultra-cozy hoodie for two with two KIND bar-sized snack pockets, as well as KIND Dark Chocolate Nuts and Sea Salt bars and KIND ZEROg Added Sugar Caramel Almond and Sea Salt bars. The kits are available exclusively via KIND’s TikTok Shop while supplies last.

“Amanda and I are all about bed rotting, the moments we get to be horizontal in bed are always my favorite. It’s our version of self-care and the time we get to dissect the weekend and chill out before another busy week,” said Ciara Miller. “To start the new year, we wanted to team up with KIND to embrace the things that actually feel good and are good for us too, like enjoying a delicious KIND bar while we bed rot,” added Amanda Batula.

The snack brand has also launched the KINDest Bed Rotting Experience sweepstakes, inviting consumers in the NY metro area to enter to win the ultimate curated bed rotting experience: a cozy day of rest and recharge in the comfort of a luxurious hotel bed, curated with bed rotting essentials including KIND Snacks.

One of 2024’s top new Dictionary words, “bed rotting” is the mindful act of lying down to recharge and reset from the busy outside world. The term has amassed over 310 million mentions on TikTok and has been embraced as self-care.