Bruxie Waffle House Issues Cease and Desist to Supposed Copycat

Who’s really bolder? Last week the gourmet waffle house, Bruxie, famous by for their waffle sandwiches, issued a “cease and desist” letter to a soon-to-open competitor with the name The Original Bold Fold. The issues stems from the usage of the term “bold fold,” a recurring part of Bruxie’s already established branding and slogan: “The Bold Fold.”

“The saying is part of Bruxie’s trademarked name,” Bruxie co-founder and managing partner Dean Simon told the OC Register last Tuesday.

Bruxie, which was founded in Orange, CA, last year, just recently opened another establishment in Brea, CA earlier in the month.

Simon said, “The owner of the Huntington Beach waffle shop, which plans to serve deep fried waffle sandwiches, said he hadn’t heard of Bruxie.”  Though The Original Bold Fold could not be reached for comments, they were notified that Bruxie would stop at nothing to defend their trademark phrase.

via: OC Register