Pizza Hut Crushes Online Sales Record by Super Bowl Halftime Despite Lack of Ads

To say it was a good weekend for Pizza Hut would be an understatement. The international pizza chain hit a record high with their digital sales Sunday during the big game. According to a spokesperson for Pizza Hut, the company sold over $10 million in pizza online by halftime.

An impressive feat for a brand that had no advertisements during the game, nor any sponsorship of it.

The Yum Brands-owned company could easily have hit record lows, as this was the first Super Bowl featuring Pizza Hut’s rebooted menu and website. We’re assuming folks were responding well to the new array of ingredients and customizations the pizza chain had to offer.

After all, nothing says football like a curry-flavored crust.