Sprinkles Cupcakes to Sell Miniature Toy Versions of Itself

Sprinkles is expanding its cupcake shop empire into the world of toys. Now Barbie dolls ’round the world can feel the disparaging reality of waiting in an hour long line for some overhyped cupcakes. You might have to build a little door though, you know, for the Barbies to accidentally hit each other with as they finally make it into the cupcake mecca’s inner sanctum.

Maybe this set is really a lesson patience in disguise, or maybe it’s just a clever way to get advertising inside your homes.

We’re guessing it’s the latter.

Filled with props such as assorted cupcakes topped with a signature dot, a cash register and mini to-go coffees, this toy set is a pretty elaborate recreation of the popular bakery. No word on if the set will include little brown shirts adorned with the Sprinkles logo for Barbie to play baker but the Sprinkles Cupcake Bakery Toy will be available on the Sprinkles website for $15 just in time for the holiday season.

We’re betting next Christmas they’ll release a Sprinkles ATM or Sprinkles Ice Cream set.

H/T + PicThx Sprinkles