Kool-Aid Man Undergoes Makeover to Show Off His Sensitive Side

The red pitcher who spent most of the past decade busting down walls and booming out his signature “OH YEAH” will be undergoing a dramatic makeover as part of the relaunch of Kool-Aid’s liquid mix. Kool-Aid’s senior brand manager expressed concern that the Kool-Aid mascot “said things here and there [but] really didn’t have a developed personality,” and decided to make the mascot a bit more relatable.

Kool-Aid’s new commercial spots explain that his life isn’t all “cherry and sweetness” and focus on the pitcher’s morning routine, “I put my pants on one leg at a time […] except my pants are 22 different flavors.”

The emphasis on a giant red pitcher’s clothing choices is definitely moving Kool-Aid in a different direction, but don’t worry — Kool Aid Man still busts down his front door on the way to work. OH YEAH, indeed.

H/T + PicThx HuffPo