What do Cloudy-with-a-Chance-of-Meatballs-sized french fries and free internets have to do with healthier eating? Probably nothing, but don’t they look cool?

According to Design Taxi, Burger King recently launched this clever campaign planting eight-foot long crinkle fries all over New York, L.A., and Chicago in order to promote its new, reduced-fat SatisFries. Presumably because no one really wants healthier french fries, the project — dubbed “#WTFF” for “What the French Fry” — gave passersby access to free wi-fi and the chance to take home their very own giant fake frite.

Check out the #WTFF tumblr page to see the oversized potatoes in all kinds of weird situations, including sitting on the subway and sticking out the back of a Prius. Sure, it’s no Baguette-me-not, but we figure it’s only a matter of time before someone tries to twerk on one.

H/T + PicThx Design Taxi