vittel-cap

Sitting in front of a computer screen all day can be dehydrating work. Sometimes a guy just forgets to have some water. Because no one wants to pass out with their Reddit history open to the entire office, Vittel created a pretty impressive and thoughtful design that helps remind people to stay hydrated throughout the day.

Called the Refresh Cap, the water bottle's simple design has an interesting feature: the cap acts as a timer, counting down the minutes of each hour since the last sip. Once that hour is up, a tiny red flag pings itself up and reminds people to take a drink.

While the bottle is currently only a marketing campaign for Vittel to study behavioral changes when drinking more water, it led to positive responses from those it encouraged to drink more water.

H/T Vimeo

Peter Pham

Pete is a guy who enjoys comics, cartoons and crappy movies. Favorite foods include pizza, mexican and pretty much anything that has to do with breakfast. If the three were combined, it would be preferred. His browser history is filled with food porn.