Starbucks Pondering Idea of In-App Ordering

Starbucks might finally be jumping on the in-app ordering bandwagon.

Customers already have the ability to reload gift cards and pay for drinks through Starbucks’ official app. The next logical step for the chain would be to let customers pre-order their drinks, pay and choose a pick up time to grab their coffee. Other restaurants such as Chipotle, Subway, and Pizza Hut have had this in-app ability for a while now, which makes us wonder why Starbucks has waited so long to take advantage of this option.

Though the idea of skipping the 20 minute latte line and breezing past the barista sounds great, the whole idea might be too good to be true. Order too far in advance and you risk arriving to a lukewarm mocha. Order when you’re too close to your nearest Starbucks and you’ll still have to wait until your drink is ready. These are some real life coffee problems.

The whole idea is still up in the air so don’t get your hopes up just yet. For now you’ll have to continue braving that daunting Starbucks line, chatting it up with your not-so-friendly barista, and waiting an eternity for your beloved drink. Sigh.

H/T Consumerist