Yerba Madre Adds New Flavors To 2026 Lineup
Yerba Madre’s product lineup is about to receive a major update. The company has announced a series of new bottled, canned, and sparkling flavors, which it plans to show off at this year’s Natural Products Expo West convention.
A relaunch of Yerba Madre’s Traditional Air-dried loose leaf is among the lineup, this time featuring the world’s first yerba mate Regenerative Organic Certification, indicating that it is sourced from shade-grown, regenerative, agroforestry systems owned by Indigenous and family farmers located in Argentina, Paraguay, and Brazil. The stamp can now be found on all Yerba Madre products.
“For 30 years, our founders believed that building yerba mate the right way meant caring for the land, the people who grow it, and the future of the category,” said Ben Mand, CEO of Yerba Madre. “Regenerative Organic Certified and verified Shade-Grown standards are the foundation—but innovation is how that vision continues to grow. As we expand into new formats and flavors, we’re proving that progress, values, and growth can move forward together.”
The new flavors will start landing on shelves in early 2026, and include:
- Sparkling, Reimagined – a refreshed sparkling yerba mate line formulated with 115 mg of naturally occurring caffeine, launching at Sprouts and select Albertsons locations
- Lower Sugar Enlighten Mint – a next-generation update to one of the brand’s most popular choices
- Strawberry Kiwi (Spring) – first convenience store exclusive launch at Extra Mile and Jacksons
- Cherry Sublime – first exclusive convenience store launch at 7-Eleven
- Mango Fuego (Spring) – a limited-run seasonal inspired by peak-season mango, rolling out March–May
