Velveeta Unveils Its First Ever Hair Dye

Velveeta is known for its unapologetic boldness. Leading with cheese, they’ve dropped a Velveeta Martini, nail polish, ice cream, jewelry, and now hair dye. Whether you want to look like mac & cheese or not, Velveeta Gold is the latest cheese-inspired item from the brand.

Velveeta Gold is a limited-edition, yellow, semi-permanent hair dye available on Amazon for $7.50. Created to empower people to live their boldness out loud, the cheese brand tapped the queen of self-expression, Julia Fox, to help usher in the product.

Julia unveiled her freshly-styled Velveeta hair for the very first time in NYC. If you follow Julia, then you know she is a trendsetter crafting her own unique style, perfectly encapsulating the spirit of the cheese company’s ‘La Dolce Velveeta’ mindset.

“The signature Julia Fox vibe is something that can’t be explained and one that exudes confidence and continuously pushes the boundaries of the status quo,” stated Fox.

If you’re willingly to push the boundaries this summer with a mac & cheesy hair color, then you might want to order the four-ounce jar, which is enough to cover a head of short hair.