Truly and Sugarfina Debut World’s First Hard-Seltzer Infused Candy

The hard seltzer industry has quickly filled itself up to the brim within the past few years, as the market has become crowded with options, yet with little uniqueness. Truly, a leader in the hard seltzer game, has linked with luxury candy brand, Sugarfina, to inject some creativity into the flat market.

This collaboration between Truly and Sugarfina has resulted in the world’s first ever hard seltzer-infused candy. Though non-alcoholic, the limited edition, Truly-infused gummy bears are now available in four fruity flavors: Watermelon Kiwi, Pineapple, Mango, and Passion Fruit.

The collection is available now on Sugarfina.com and includes a Candy Bento Box® for $30.00, plus individual Candy Cubes® for $8.95.