Taco Bell Opens New Beverage-Focused Concept Called ‘Live Más Café’
Taco Bell is poised to make some fast food buzz again. The company has partnered with one of its largest franchisees, Diversified Restaurant Group, to launch its first-ever beverage-focused concept “Live Más Café.”
At Live Más Café, specialty drinks like chillers, agua frescas, and coffee drinks take center stage. Only a handful of the chain’s classic menu items will be available. Live Más Café is now open and will serve daily refreshments from its new Chula Vista, California base.
“Live Más Café is a bold new chapter in our journey of innovation. Rooted in Taco Bell’s cultural rebel spirit, Live Más Café redefines the consumer experience by bringing a new line-up of indulgent beverages. This isn’t just a menu update message – it’s a movement. The new beverage platform will empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept,” says Diversified Restaurant Group’s CEO, SG Ellison.
Taco Bell’s president, North America and International, Scott Mezvinsky, added, “We’re always looking for new ways to elevate the Taco Bell experience, and the Live Más Café is the perfect example of that.”
